Marisa Guzman is an emerging New York based photographer. Mainly known for portret photography, she wanted to update her branding in order to diversify her work, to make room for new projects and facilitate new collaborations with brands. The challenge of this visual identity was to create a logotype and a website with a modern and refined aesthetic to enhance the work of the photographer.
Inspired by the attention to detail of her work and her unique name, this visual identity is based on a minimalist signature with a sober and elegant typographic composition that gives way to her visual world. The website focuses on the fast display of projects and stands out for its modern interface. The site's architecture and ergonomics have been thought carefully and organized so the user has easy access to the content.