Griz is a music boutique specialized on premium points of purchase.
Their added value relies on the fact that each of their pieces are carefully selected from their catalogue, as well their ability to manage an entire music project for a specific space.
When it came to their identity, Griz knew the importance of portraying their products' sophistication. They approached us asking for a for a brand identity that communicated the brand's elegance above anything else.
The monogram is inspired on the language of electric diagrams and it is complemented with a sober serif typeface